Steps to write a press release

Great press releases are not that hard to write. They tell the whole story in a single message really helpful when you need to attract the attention of a wide audience Perceived as credible, official and trusted content by journalists and the public Portable and easily shared, quoted or republished by your audience. Press releases improve SEO Distributing your press releases online can direct traffic to your site.

Steps to write a press release

Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.

Talk about low-hanging fruit! If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.

However, most press releases never accomplish that.

3 Reasons Writing a Press Release is Still Relevant

Most press releases are just spray and pray. Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.

Have a newsworthy story. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally.

In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.

steps to write a press release

Luckily there are plenty out-of-work reporters out there right now. The first two have a little biz-blab in them, but are still reasonably effective.

Fast Tips for Better Press Releases

The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Writing a Press Release in 7 Simple Steps. Now you're ready to buckle down and write your release.

Follow this process to get the job done. 1. Find Your Angle. Every good news story has an angle. An angle is the perspective your story will take.

Some common angles are. Press releases are a standard marketing tactic, but in order to publish an effective one, you need to follow the right plan. When you publish your press release, be sure to include each of the critical elements above and follow each step provided in sequence.

Follow the eight steps above on . Nov 10,  · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products.

Jun 13,  · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph.

Jun 13,  · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph.

Write your press release with a journalist form in mind – simple, informative, and to the point. The main goal is to quickly communicate, not to entertain, so don’t get too wordy. Try to convey the most information with as few words as possible.

steps to write a press release
8 Tips for Writing a Great Press Release | HuffPost